HYPERCONNECTION
4-30 SEPTEMBER


SODA MANCHESTER
& MODAL GALLERY

14 Higher Chatham St,
Manchester M15 6ED






Kerim Safa
Kristen Roos
Gretta Louw
Leander Herzog


Hyperconnection delves into a multifaceted exploration of digitality, deeply rooted within the contemporary technological landscape. As we immerse ourselves in the pixelated past and hyperconnected present, we are prompted to consider how technology shapes our identity, culture, and interconnected world.

Hyperconnection transforms the School of Digital Arts (SODA) building at Manchester Metropolitan University into a dynamic canvas, exploring the intricate interplay between the digital world and our sense of self. Inspired by the visionary work of Nam June Paik, specifically his groundbreaking piece Electronic Superhighway: Continental U.S., Alaska, Hawaii, this dynamic showcase brings the SODA building in Manchester to life as a platform for contemporary artists to challenge how digital communities mould and transform our everyday lives in an era defined by hyperconnectivity and digital immersion. Throughout September 2023, each week's featured artist is taking over the SODA façade which morphs into a living reflection of the ways digitalitality shapes and reshapes our identities.

Hyperconnection is a dynamic exploration of how digital communities intersect with the evolution of personal identities. Through the transformative power of the building façade, the exhibition highlights the intricate relationships between individuals and their digital surroundings. As viewers interact with the dynamic exhibition, we're prompted to contemplate how the digital landscape impacts not only their individual experiences but also the wider sense of community.
Mark